Freeform's 25 Days of Christmas marks the start of the holiday season for many viewers each year. I led creative production for the 2016 and 2017 campaigns, bringing the holiday cheer onto social, encouraging tune-in, and celebrating the season with fans. Highlights of the 2017 project included creating a recipe video spoof for Buddy the Elf’s spaghetti breakfast, which received more than 2.5 million views on Facebook, and leading a production shoot for a cross-promotional holiday campaign with Kohl’s.