DuckTales

2017

When the iconic Duck family returned in an all-new adventure series, I set out to develop content that would introduce the storylines and characters to a new audience while tapping into the nostalgia of the past. Detailed in-world travel ads featured Duckburg locales and contained easter eggs for fans, reflecting the show’s smart humor. Instagram comic strip carousels paid homage to the show's original roots, and a series of interactive games encouraged audience engagement. A house tour in the style of a favorite early-2000’s reality show gave viewers an exclusive look at the famed McDuck Manor. Woo-oo!