2019 - 2022
I had the pleasure of leading the creative strategy and visual direction for Minnie Mouse’s social media debut, capturing her spirit of adventure, developing her unique personality, and building a passionate community of fans. It was an absolute joy to bring this iconic character to life and to spread her messages of self-love and positivity.
Minnie Mouse
BUSTLE
“This mouse is better at Instagram than you or anyone you know.”
Positively Minnie Series
Continuing to develop Minnie as a strong, multifaceted character with her own unique interests, I had the opportunity to write, produce, and direct a series of 11 animated shorts that ran as interstitials on Disney Channel. Each episode offered viewers a peek into Minnie’s colorful world, focusing on themes from self care to sports.