Freeform’s Shadowhunters is a supernatural drama based on a hit young adult book series: The Mortal Instruments by Cassandra Clare. I led the social content creation for the first two seasons of the series, tapping into the show’s moody and mysterious world of angels and demons. Some highlights of the campaign, featured here, include a series of illustrated GIFs that captured the essence of each character and a Facebook canvas ad that piqued viewers’ interest for the show’s return in its second season.