Freeform

2016

In January of 2016, ABC Family rebranded to Freeform, targeting a new audience in a younger, edgier direction. As part of the initiative to launch the new tone on social, I built five Pinterest boards that represented themes of the new brand and were put together like a puzzle, each telling a cohesive story as viewers scrolled. Each pin was thoughtfully designed, weaving in fonts, colors, and copy that represented the new network and incorporating photos from both established and upcoming series.