Disney Channel's Tangled: The Series encourages a life of creativity and adventure. I sought to do the same with the social campaign leading up to the series premiere, developing content that spoke to the show's positive themes while also introducing its whimsical and colorful 2D aesthetic, a stylistic departure from the film of the same name. Highlights included Rapunzel's hair takeover of Disney Channel's Instagram feed, an Instagram story that followed Rapunzel and her locks all around the world, and a choose-your-own adventure activation that invited fans to become a part of the journey.